About “Metrics-driven Market Validation”

Metrics-driven Market Validation (MDMV) is a new approach to rapidly determine the best B2B markets for deep-tech, scientific, or disruptive startups.

MDMV combines entrepreneurship and marketing insights to help entrepreneurs discover, understand, and assess the potential applications and business cases of their technology. 

Specifically, MDMV: 

• Is strictly B2B / B2G because these markets are easier and faster to access than B2C; 
• Understands that the task of the entrepreneur is to help the customer innovate (i.e., fix something that needs fixing)
• Focuses on the value the product generates but not its features; 
• Allows to validate the product without the need to have a finished product, thus avoiding unnecessary "prototypes" and "MVPs"; 
• Shows a way to test as efficiently as possible whether a customer will need this product by working with customer KPIs and their business case; 
• Extends and complements lean startup by using interviews precisely where they make sense; 
• Helps entrepreneurs to build a solid connection with their future customers; 
• Makes fundraising easier by providing a solid case for the investor or support organization; 
• Last but not least, provides a systemic view of the startup-customer relationship.

MDMV is a new concept that makes early-stage entrepreneurs much more effective. Many early-stage tech entrepreneurs have successfully used it in its several stages of development. A variant for entrepreneurial education is currently being worked on.

Read more about the approach here on in the blog posts. 

Interested? Contact me at j@janfuelscher.ch.